Greengrounds

Designing viable
food systems
for the future
Food matters. It shapes daily life, supports livelihoods and helps communities thrive. But it is never just about what is grown. Food is shaped by land, water, infrastructure, markets, skills, and the choices regions make about their future.

Across the world, cities and regions are rethinking the role of food in resilience, regeneration and long-term economic value.

Greengrounds works at this intersection, connecting food systems, land development and economic strategy to define what is possible in a place – and what it takes to make it viable.
Our Mission
01

Secure Food

Food is fundamental to resilient societies. But secure food systems do not emerge by chance. They rely on production that fits local conditions, supported by the right infrastructure, market pathways and skills.

Greengrounds helps define how food can strengthen resilience in a region, always in relation to its wider spatial and economic context.
02

Regenerate Land

Food production can do more than supply food. In the right place, it can restore ecological value, give new meaning to land, and help shape landscapes that remain productive over time.

Greengrounds connects food production to spatial development, land use and landscape design, ensuring that places are not only developed, but also rooted, productive and resilient.
03

Build the Future

Food systems are also economic systems. For local or regional production to endure, it must work in practice – operationally, spatially and financially.

Greengrounds positions food within broader development strategies, linking production to infrastructure, markets, investment logic and long-term value creation.
Food as a system
Where food, land and resilience meet

Why food is moving
onto the agenda

Food is becoming a strategic issue for regions, cities and development agendas worldwide.

People care more about where food comes from. Land is under increasing pressure. More of the food system is tied to urban demand.

And governments are increasingly treating food as part of resilience, spatial planning and long-term development.

That shift creates new opportunities, but also more complex choices. Greengrounds helps clients navigate this complexity and translate it into strategies that are grounded, place-based and viable.

What this looks like
in practice

Making food part of a place means working across multiple layers at once. Production must fit local conditions. Infrastructure needs to support efficiency and reliability. There must be clear pathways to market, along with the right knowledge, partnerships and governance to make it work over time.

When these elements come together, food becomes more than an ambition. It becomes a system that functions, adapts and creates value for people, places and local economies.

0 % EU citizens
say a food’s origin is one of the most important factors in their purchasing decisions
0 % degraded land
Around the globe, 40% of all land is degraded
0 % food supply
Up to 70% of the food supply is consumed in cities
0 + cities
have signed the Milan Urban Food Policy Pact, putting food at the heart of urban policy and long-term development

Our Featured Projects

We work where food, land and development meet, helping translate ambition into clear concepts, stronger systems and grounded pathways forward. With projects ranging from national and regional food system studies to productive landscape concepts, food hubs and development strategies focused on long-term value.
“The strength of a system lies in how its parts connect. That’s how ambition becomes reality”
Meiny Prins

Executive Chair of Priva and Founder of Greengrounds
Meet the team

Ready to design viable food systems for the future?

Do you have a question about our work or projects? Get in touch with Marinus Luiten.