About

From Brownfields to Greengrounds

The way we produce and distribute food is reaching a critical point. The climate crisis, coupled with the heavy burdens our current food systems place on land, the environment, and health, signals a pressing need for change – not tomorrow, but right now. At Greengrounds, we see these challenges not just as a threat but as a unique opportunity for reinvention.
About

We recognize that food production must adapt to a future where producing food without substantial energy inputs could become impossible. To address this, we are pioneering efforts to rethink urban food systems. By collaborating with grassroots initiatives and leveraging comprehensive strategies, we empower entrepreneurs, engineers, and tech companies to join forces with city officials. Together, we are crafting a unified approach towards local food production, transitioning cities from consumers to producers.

City officials are increasingly recognizing the need for change and are eager to transform their urban centers into self-sustaining ecosystems. With a proven track record of raising awareness and working alongside government organizations, Greengrounds has developed robust models, tools, and plans designed to make these transformations scalable and sustainable.

Tech powered transformation

As experts in innovative food production, we offer tech powered methods that maximize land utilization, creating efficient and sustainable food production through our unique multi-farm methodology - indoor farms, aquaculture, bio fermentation, alternative proteins and more.

Synergistic Ecosystems

By sharing infrastructure, logistics, and knowledge, these ecosystems become greater than the sum of their parts. Coming from the Priva family, fortunate to have 65 years of experience deeply rooted in Controlled Environment Agriculture (CEA), Greengrounds leads this transformation movement. Our integrated modeling approach, enhanced by smart technology, set new standards in urban farming.

A Vision for the Future

In our cities, fresh, local and equitable food isn’t a dream—it’s reality. This technological feasible and economical viable transformation is essential for healthier, cleaner, and thriving communities. As we face climate change and population growth, making cities food production hubs is not just smart—it’s vital for a sustainable and flourishing urban environment.

Our team

Meiny Prins - Founder & CEO
Meiny Prins

Founder & CEO

Thera Rohling - Director of Strategic Development
Thera Rohling

Director of Strategic Development

Marinus Luiten - Director of Project Development
Marinus Luiten

Director of Project Development

Dr.Jan Westra - Researcher, Urban Agriculture & Food Production Systems
Dr.  Jan Westra

Researcher, Urban Agriculture & Food Production Systems

Dr. Jin (Kim) Wenqing- Researcher, Food System Modelling
Dr.  Jin (Kim) Wenqing

Researcher, Food System Modelling

Pedro Carvalho - Research Lead, Urban Policy & Public Engagement
Pedro Carvalho

Research Lead, Urban Policy & Public Engagement

Our Partners
KuiperCompagnons B.V Future Food Campus Treating Life Well Lettus Design EIT Food KuiperCompagnons B.V Future Food Campus Treating Life Well EIT Food KuiperCompagnons B.V Future Food Campus Treating Life Well Lettus Design EIT Food KuiperCompagnons B.V Future Food Campus Treating Life Well EIT Food
Connect with us

Discover more about our projects, get involved, or contact us to see how you can be a part of this exciting journey towards sustainable urban futures.

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